Dubai Dolphinarium, an aquatic entertainment attraction empowered by Markus

Sea Magic Recreational Services, an aquatic entertainment company known to the public as Dubai Dolphinarium, has been using Markus for its seamless ticketing and operational dynamics since 2014.

Before welcoming Markus into the sea-themed wonderland, the Dubai Dolphinarium relied on an offline booking and ticketing system. Online bookings were manually processed, and promotional offers required hands-on attention. Despite its charm, the old-fashioned approach needed an upgrade to meet the demands of modern efficiency.

The search for a suitable solution led online, where Markus’s system was found. “What sold us on Markus was its impressive tracking of sales data, offering a comprehensive solution for our business growth and operational optimisation,” says Gabriel Afrim, General Manager at Sea Magic Recreational Services.

The goal was to simplify operations, integrate online and in-person sales, and eliminate manual processes. Markus presented itself as the perfect solution, promising real-time tracking, reduced errors, and insightful sales data analytics.

More efficient accounting and reporting

Concerns arose about integrating Markus with the existing accounting infrastructure, but a workaround was found quickly—a simplified report for manual entry.

Sea Magic Recreational Services’ journey with Markus began in November 2014, undergoing a month of adjustment before fully realising its potential. Now, nearly a decade later, Markus has seamlessly evolved with their business needs, offering invaluable insights through advanced reporting.

According to Afrim, ticketing with Markus has transformed into a delightful experience, thanks to its intuitive interface and streamlined recordkeeping. “Sea Magic Recreational Services accounting records and reports have become simpler and more efficient, elevating sales analytics capabilities,” adds Afrim.

Selling tickets smarter, not harder

Sea Magic Recreational Services General Manager says that Markus exceeded their expectations, marking a new era for Sea Magic. It streamlined ticket sales, made reporting a breeze, and allowed for selling tickets smarter, not harder. Its clever design transformed a tedious task into a joyful one.

With Markus's assistance, Sea Magic has been able to continually evolve its offerings. It has significantly impacted business operations, providing a smooth booking experience and expanding options for partners.