Sambíó, Iceland's largest cinema chain powered by Markus
APL Digital Solution team’s first trip to Sambíó Cinemas in 2009
Sambíó is the largest cinema chain in Iceland, providing entertainment through a network of theaters. There are five Sambíó cinemas; the first one opened already back in 1941.
The quest for a seamless and consolidated solution
Before implementing Markus, Sambíó operated with three different sales systems: one for concessions, one for ticket sales, and one for online transactions. Sambíó sought to integrate their existing sales systems and simplify their operations, aiming for a seamless and consolidated solution.
So in 2009, Sambíó’s IT Manager, Hordur Valgardsson, discovered Markus through search engines while looking for a comprehensive sales system for their cinema chain. Markus stood out due to its commitment to providing excellent service and a robust sales system tailored for the cinema industry.
The implementation began in 2009 and was completed over a few months, involving a step-by-step process. Naturally, there were concerns about the smooth implementation of a new system without disruptions. “However, Markus addressed these concerns through a phased implementation approach,” says Valgardsson.
APL Digital Solution team’s first trip to Sambíó Cinemas in 2009
Simplified operations. Streamlined and efficient sales processes
According to Valgardsson, Markus has enabled them to simplify their operations significantly, leading to more streamlined and efficient sales processes. “The size and extent of the Markus system surpassed our initial expectations, showcasing its comprehensive capabilities. Markus software has become the primary solution for all sales-related activities, significantly impacting and improving our overall sales operations.”
APL Digital Solution team’s first trip to Sambíó Cinemas in 2009
Support with onboarding
Beyond the system itself, Valgardsson highlights the support from the Markus team. “The excellent service provided by the Markus team exceeded our expectations, offering unparalleled support and flexibility in their system.”
Valgardsson sums it up: "The main reasons for recommending Markus include its user-friendly system, flexibility, and the exceptional support provided by their team.” For those considering Markus, Valgardsson states, "I would highlight the remarkable support from the Markus team, the flexibility of the system, and the absence of gimmicky sales pitches, emphasizing their commitment to providing accurate and helpful information."
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